Social Media Policy Templates

This Social Media Policy Template Pack includes a Master Social Media Policy Document template (64 pages) and 9 Individual Policy templates.

You can use these templates to create formal policy documents for your employees’ usage of Facebook, Twitter, LinkedIn, Blogs and more. The templates are created in Microsoft Word (.doc) and can be easily modified to suit your requirements.

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Social Media Template Pack

This template pack includes:

• Social Media Policy Template (64 pages) Use this template to define your Goals, General Policies, Confidentiality, Disclosures, Legal Issues, Intellectual Property, Brand Guidelines and more.
• Twitter Usage Policy – outline how employees may use Twitter to share, interact and communicate professionally.
• Facebook Usage Policy – show staff how to be an Ambassador for your business on Facebook Fan pages.
• LinkedIn Usage Policy – series of guidelines for using this professional network
  site and using LinkedIn groups
• Company Blogging Policy – guidelines for employees writing on corporate blogs; how to respond to comments, queries, feedback, and press enquiries.
• Personal Blogging Policy – use this to help employees understand their obligations when using personal blogs.
• Social Media Risk Management Policy – guidelines to reduce risk for employees and managers using Social Media sites.
• Brand Usage Policy – use this to ensure that your brand is used consistently across all social media network sites.
• Code Of Conduct - extensive list of Do’s and Don’ts when using social media network
  sites.

Note: the Individual policy documents are based on material in the Master Policy document.

Table of Contents

The Social Media Policy Template (MS Word, 64 pages) contains the following chapters. The other policy documents are listed below.

1 Introduction
1.1 Right to Modify
1.2 Effective Date
1.3 Goals
1.4 Purpose
1.5 Scope
1.6 Points of Contact

2 Role of Social Media
2.1 What is Social Media?
2.2 Social Media Channels
2.3 Social Media Benefits
2.4 Social Media Officer’s Objectives
2.5 Line Manager’s Guidelines

3 Social Media General Policies
3.1 Advertising
3.2 Children
3.3 Developing Community
3.4 Confidentiality
3.5 Employee Code of Conduct
3.6 Disclosures
3.7 Tone
3.8 Legal Issues
3.9 Level of Engagement
3.10 Making Friends Online
3.11 Negative Comments
3.12 Press Inquiries
3.13 Teens
3.14 Third Party Employees
3.15 Trademarks and Intellectual Property
3.16 Getting Further Assistance

4 Social Media Do’s and Don’ts
4.1 Setting up Personal Spaces in Social Media Sites
4.2 Generic Disclaimer for Social Media Sites
4.3 Social Media Do’s
4.4 Social Media Don’ts

5 Brand Guideline Policy

6 Twitter Usage Policy
6.1 Twitter Details
6.2 Objectives
6.3 Tone of voice
6.4 Ownership
6.5 Content Guidelines
6.5.1 Content Types and Sources
6.5.2 Leveraging Content
6.5.3 Exclusive Content
6.6 Hashtags
6.7 Link shortening
6.8 Re-tweeting
6.8.1 Reactive re-tweeting
6.8.2 Proactive re-tweeting
6.8.3 Follow Back
6.9 Product-specific accounts

7 Facebook Usage Policy
7.1 Details
7.2 Objectives
7.3 Tone of voice
7.4 Ownership
7.5 How Facebook Works
7.6 How to Get More Facebook Fans
7.7 Content Guidelines
7.7.1 Content Types and Sources
7.7.2 Leveraging Content
7.7.3 Exclusive Content
7.8 Security
7.9 Tagging Content.
7.10 Creating Shortening
7.11 Re-tweeting
7.11.1 Proactive re-tweeting

8 LinkedIn Usage Policy
8.1 LinkedIn Details
8.2 Objectives
8.3 Tone of voice
8.4 Ownership
8.5 Content Guidelines
8.5.1 Content Types and Sources
8.5.2 Leveraging Content
8.5.3 Exclusive Content

9 Company Blogging Policy

9.1 Objectives
9.2 Tone
9.3 Ownership
9.4 Content Guidelines
9.4.1 Content Types and Sources
9.4.2 Leveraging Content
9.4.3 Exclusive Content
9.5 Hashtags

10 Personal Blogging Policy
10.1 Are There Limits On Blogging Accounts?
10.2 What Should I Do With Name-Squatting?
10.3 What Shortening Services To Use?
10.4 Can I Create Twitter Accounts For Our Products?
10.5 Is There A Specific Policy For Employee Blogs?
10.6 Do I Need Approval Before Posting?
10.7 Can I Disclose Confidential Information?
10.8 How Should I Handle Personal Information On My Blog?
10.9 Can I Write About Our Competitors?
10.10 Can I Write About My Former Employer?
10.11 Should I Disclose My Company Affiliation?
10.12 Can I Share Technical Knowledge On My Blog?
10.13 Can I Post Code Samples In My Blog?
10.14 Do I Own My Blog Content?
10.15 What Photos Can I use On My Blog?
10.16 Can I Make Endorsements On Behalf Of The Company?
10.17 How Do I Respond If Contacted By The Media?
10.18 Do I Have To Use A Disclaimer On My Blog?
10.19 What Happens To My Blog When I Leave?
10.20 I Still Don’t Have An Answer To My Questions

11 Employee Code of Conduct Policy

12 Social Media Risks Management
11.1 Time Management
11.2 Communication Risks
11.3 Technical Risks
11.4 Negative Comments
11.5 Inappropriate Comments

Why Use a Social Media Policy?

You can use this Social Media Policy document to demonstrate that your company is committed to transparency and honesty in its communications with employees, partners and customers.

To ensure that this is realized across different Social Media sites, you can use this Social Media Policy document to help your employees understand their responsibilities when using Facebook, Twitter, and Blogging. The document also outlines employee responsibilities when blogging on their own personal sites and what information they may not post.

You can share this policy document with employees, contractors, agents, and other individuals engaged on behalf of Company, through an agency, partner, subsidiary, or franchise.

This Social Media Policy document helps you to:

• Establish a set of guidelines for all employees when using Social Media sites
• Ensure employees understand their legal responsibilities when interacting online
• Ensure employees understand their responsibilities when writing about our company, its products or services, on their personal blogs, Facebook pages and Twitter accounts
• Other goals include increase brand awareness, finding new markets, and positioning
  your company as a thought leader

Screenshots of Templates

Here are screenshots of the templates. You can download these by clicking the Download Now link.

Policy Document History

Table of Contents

Introduction

Role of Social Media

Social Media General Policies

Social Media Do’s and Don’ts

Twitter Usage Policy

Facebook Usage Policy

Facebook Policy Objectives

LinkedIn Usage Policy

Company Blogging Policy

Personal Blogging Policy

Customers

Since 1998, Ivan Walsh and his colleagues at Klariti.com has provided products and services to some of the largest companies in the world including AIG, Bearing Point, Cisco, Coca Cola Corp, Dell, EDS, Ernst & Young, GE, HBO, IBM, Intel, JP Morgan, KLM Airlines, KPMG, Macy’s, McDonalds, Microsoft, Oracle, Price Waterhouse Coopers, Saab, Safeway, Safeway , Sara Lee, Siemens, TATA, Toyota, Vodaphone, Walmart, and Western Union.

Endorsements

“Thank you, it is pleasant and refreshing to find a company with such a sense of customer service, I cannot remember when I have seen such service. when I first ordered, I have to admit that I was sceptical as to the final results, but am pleased to report that I am 200% satisfied with your service and quick
responses. I will use this service in the future and recommend it to many others.”
Brad Porter

‘Ivan,
Thank you for going the extra mile and making it work in my “outdated” Excel program! If you need a testimonial for your website, I’ll gladly write one up. I so appreciate your kindness, persistence and patience.’
Suzanne, Virginia

“I have now purchased 3 different documents. They are very simple to understand, well laid out and very well written.
Thank you for saving me weeks, if not months of frustration.”
Dan Faubion
Advnt Biotechnologies, Phoenix, Arizona 85027

“Thank you for your prompt response. If you would like to have a reference, you can quote me. ‘Top professional templates and excellent customer service’”
Regards
Frederick Tsang

“Hi Ivan, thank you so much. I am blown away with the promptness of your response. I didn’t expect to hear from
you so soon. Thanks again.”
Kathy

‘Thanks Ivan. Rare to find such service online. Really appreciate it.’
Prema

Thanks for the quick response. The documents meet my business need beautifully.”
Regards,
Leonard

I’d just like to compliment, how much I really like the quality of your work (the frameworks are very structured and clear) and it is very convenient to use as well. Once again, thank you so much.”
Regards,
Cherry, Australia

Kudos to you for going the extra steps for me read your files and be able to utilize them.”
Sincerely A Happy Customer!
Jacqueline

You can read more customer testimonials here.

What’s included in this template pack?

Social Media Policy Template – MS Word 64 Pages
Social Media Guidelines – MS Word 7 Pages
Brand Usage Policy – MS Word 2 Pages
Twitter Usage Policy - MS Word 21 Pages
Facebook Usage Policy – MS Word 22 Pages
LinkedIn Usage Policy – MS Word 19 Pages
Company Blogging Policy – MS Word 18 Pages
Personal Blogging Policy – MS Word 15 Pages
Code Of Conduct Policy – MS Word 1 Pages
Social Media Risk Management – MS Word 3 Pages

 

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1. What file formats are the templates in?

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The files work on Word 97, 2003, 2007, 2010 as well as XP, Vista, and Apple Macintosh.

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You can share the templates with your colleagues and re-use them as you need.

The main restriction is that you cannot sell, rent or license these templates as though they were your own. These
templates are for you —and your colleagues — usage only.

You can read the full license Agreement here

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