I’ve been researching Social Media policy documents this week and what’s interesting is how different companies write their guidelines. For example, if you look at these Social Media policies from Dell, IBM and Oracle, you can see that each takes a different stance on how they ‘address’ their own employees. And, of course, this has a domino effect from employees to customers.
Do You Trust Your Own Employees?
For me, the subtext of many Social Media policies is this: do you trust your own employees?
Trust can mean different things.
- Trust employees to perform their work correctly
- Trust employees to respect your guidelines AND
- Trust employees to know how to interact on Facebook, Twitter and LinkedIn
I think the third point is where most companies need to address. I believe most employees want to do the right thing and take responsibility for their actions. Of course, there are always exceptions and how we address this is very difficult.
When I work with companies, for example, defining Social Media policies, one thing I highlight is that the documents are only are good as the people who use them.
To make this work, we need to help employees understand their role in the company and how to leverage Social Media in the best sense.
20 IT Social Media Policy Documents
Here is the list of Social Media Policy Documents including Intel, Dell, IBM and SAP.
Guess which one is the shortest?
Making it Work
How do you see this in your company? Does your company provide support, training, guidelines for Social Media? And where should we start?